Issue no.12
I truly loathe networking, that one element of life we are all encouraged to do on a regular basis. To me I see a forced connection, you're speed dating another person who also probably doesn’t want to be there. I prefer an organic connection in a normal setting, not this forced shit. So, what am I and those like me to do?
CHANGE YOUR MINDSET: Everything starts with your mindset. The first thing I’ve done to address this is to recognize it for what it is. I’m not wired to walk around a swimming pool or noisy bar handing out business cards. I also don’t believe just anyone should have your business card, but that’s a whole other conversation. I don't enjoy “networking events” where my hearing prevents me from hearing most of what people say. The obvious forms of networking don't work for me. But instead of abandoning the concept, I am trying to change how I view networking by changing my attitude towards it because I understand that this is an essential ingredient for success.
FOCUS ON EXPANDING YOUR KNOWLEDGE: We can learn so much from others. Everyone has a unique story and set of circumstances, and if we approach them with the hopes of expanding our knowledge, learn from others experiences, both good and bad, we can view networking as a form of exploration and research rather than forcing you and your services upon them. Getting to know others is getting to know more about the world around you.
WHAT IS MY STORY? While we should focus most of our time and attention listening to others and allowing them to speak, it’s as important to have a concise, interesting story to tell. That story should include what you do for a living, but it should also indicate your purpose, demonstrate your passion and clearly show deep knowledge and insight in your field. Without selling! What value do you bring to this world and most importantly how can you add value into the lives of others? Especially the person in front of you. What is your purpose?
BE AUTHENTIC: Do you look and/or sound genuine and authentic or do you appear like a sleazy salesman(woman) trying to sell something? Are you listening genuinely or are you waiting for them to stop talking so you can continue to sell? What are you giving in this process? Are you allowing others to speak freely and openly? Are you making them feel good? Do you maintain eye contact and are you being present? What can you offer them to improve their lives? Can you inject some humor into the dialogue to lighten the other person's day?
FIND COMMONALITIES: All human beings share things in common. We all have anxieties, joys, fears, challenges, successes and many of them are somewhat similar to one another. Finding commonalities is always a good foundation for developing a healthy dialogue and relationship.
BE CURRENT AND INFORMED: Speak to topics that are current and interesting. What is your knowledge of events outside of your field of specialty? Don’t be a one trick pony like most people. That’s when others get annoyed of you because you’re always talking about the same thing. Being a one-dimensioned human is dull. Be interesting and know interesting things. It’ll make people want to talk to you.
So, if you are like me on this subject, know there is a way around doing the obvious “networking” that some of us are good at. Know that there is another way. Try your best to identify a manner of connecting with others that works for you that’ll make you want to keep doing it!
- Your Agent, Marcus.
310.302.7558
info@myagentmarcus.com
CalDRE# 02005100
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